Inaugural Storytelling For Science Communication Workshop Steals The Show.

On 5th November 2024, KEMRI and partners held and facilitated the inaugural 2024 storytelling for science communication workshop in Nairobi. The objective of this workshop was to develop participants’ storytelling skills with a specific focus on writing narratives suitable for publication to wider audiences.

The workshop brought together over 40 researchers, journalists, and communication professionals to enhance attendees’ storytelling skills, specifically focusing on crafting scientific narratives that resonate with broader audiences.

In his opening remarks, KEMRI’s Director General, represented by Prof. Sammy Njenga, emphasized the workshop’s importance in bridging science and communication. “This initiative will not only enhance public understanding of the complexities of scientific research but also influence policy through media advocacy across Africa,” he remarked.

Keynote address speaker, Director of the Science Communication Program at the University of California, Santa Cruz, Dr. Erika Check Hayden’s presentation underscored the value of science communication in shaping public understanding of science and policy. She highlighted the urgent need for effective science communication globally. She further emphasized that while society expects scientists to address critical issues like climate change and health crises, effectively communicating scientific findings is a complex skill that must be refined.

“Science communication is more than just sharing information, in a world facing complex health challenges like climate change and public health crises, effective communication is essential to bridge the gap between scientists and communities for informed decision-making,” she said.

Adding to the conversation, KEMRI’s Deputy Director of Communications, Davis Mkoji made a presentation titled Sci Comm in the Context of a Leading Research Institution in Africa: A Case of KEMRI. His insights highlighted KEMRI’s essential role in advancing science communication to drive research impact throughout the continent.

“Journalist and Researchers have a very different worldview of Science Communication and its critical for us to find a common ground between the two” explained Mr. Mkoji.

The workshop delved into the critical role of media engagement in making science accessible and relevant to the public. The Head of Communication at KEMRI – Wellcome Trust, Ms. Cynthia Mauncho, focused on strategies for bridging the gap between researchers and journalists to foster a better understanding of scientific advancements and their societal impact. “By building sustained relationships between scientists and journalists, enhancing mutual understanding and trust that can ultimately lead to better-informed public and policy decisions,” animated Ms, Mauncho.

In addition, the discussions centered on the role of society and scientists in embracing scientific developments and public engagement. The importance of early involvement of media and policymakers in research was stressed to enhance trust and collaboration. All speakers highlighted the significance for sustained efforts in science communication and public engagement.

Further, the workshop delved into how new technology, virtual reality and augmented reality can be harnessed for science communication. “By employing tools like virtual and augmented reality, scientists can create immersive experiences that allow audiences to engage with complex subjects firsthand,” stated Rich Allela, CEO and Co-Founder of Picha Image during his presentation on “Storytelling for Science: Crafting Narratives for Impact.”

KEMRI’s research Scientist, Dr. Patience Kiyuka shared her story on how she embraced the power of science communication and the various ways in which story telling can be done for effective science communication, “Science doesn’t have to be confined to academic journals. By meeting people where they are—whether that’s on social media, at festivals, or through local theater—we can make science more relatable and impactful,” Dr. Kiyuka stated.

The workshop also included journalist to give their media perspectives. The facilitators included Nation TV’s award winning scientist reporter Leon Lidigu and Spice FM radio presenter, CT Muga. The workshop was also facilitated by Lillian Mutengu and Deborah-Fay Ndlovu, from Science for Africa Foundation.

Prior to the workshop, Dr. Erica paid a courtesy call on the Ag. DG, Prof. Elijah Songok, represented by Ag. Director Research and Development, Prof. Nelly Mugo. The two discussed areas of collaboration to enhance science communication in the Institute. Also present at the courtesy call were Ag. Director Research Capacity Building, Dr. Martin Bundi, Mr. Davis Mkoji and Dr. Patience Kiyuka.

was held in collaboration between Dalberg Media, University of California-Santa Cruz and hosts, KEMRI.